Small Business Big Difference


Businesses and shoppers are being urged to think local as four local businesses gets behind this year’s Burton Small Business Saturday campaign by organising a free-to-attend conference at the Pirelli Stadium.

Small Business Saturday was launched in 2013 and encourages shoppers to make a special effort to buy from local, independent businesses on the first Saturday in December each year. Last year’s nationwide event saw customers spend £623 million with small businesses on the day – an increase of £119 million on 2014.  

This year the day will be celebrated on December 3, but it has become a year-round grassroots campaign celebrating the achievements of small businesses and the contribution they make to the economy and local communities. 

The Small Business, Big Difference conference will provide help and inspiration for independent local businesses when it is held on Wednesday October 12 from 8.45am to 2pm.

Leading the planning of the event is Small Business Saturday champion Elaine Pritchard, who runs Caittom Publishing in the town. She is being supported by HR professional Liz Strama of HR Protected (pictured left with Burton Albion Chairman Ben Robinson), Tilley Bancroft, who runs video marketing company Red Door Studios and journalist Cheryl Morris who owns Creative Word PR 

Elaine said: “Last year we organised a small business conga in December through the town centre, which got people talking and thinking about the difference small businesses make to our local economy. The previous year we hosted a free small business surgery. This year we decided to do something bigger and better than ever – a conference planned and funded BY small businesses FOR small businesses. 

“Every pound you spend with an independent retailer or a service business goes back in to our local economy and helps to make the town thrive. With so many small businesses, from bespoke designers, florists, retailers and bakers to legal professionals, sign writers and plumbers, there really is no reason not to try and think local when you need something.” 

Burton’s Small Business, Big Difference Conference, is free to attend and will include a networking lunch – but businesses have to apply for a ticket – as they will be limited. To find out more, go to  You can also follow Burton Small Business on Facebook and Twitter.

How else can Burton businesses get involved? 

  • Small and start-up businesses, and those thinking of starting a new business, can download a free guide put together by the organisers of the Small Business, Big Difference conference at  
  • Save the date November 7 when the national Small Business Saturday bus tour will roll into Burton to publicise the day and give local businesses chance to generate more publicity for themselves.

Small Business Statistics for 2015, from the Federation of Small Businesses 

  • Some 99.3% of all private sector businesses in the UK were small businesses and 99.9% were small or medium-sized (SMEs). 
  • Total employment in SMEs was 15.6 million people; 60% of all private sector employment in the UK. 
  • The combined annual turnover of SMEs was £1.8 trillion, 47% of all private sector turnover in the UK. 



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