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The art of storytelling
Pictured at Burton Albion with one of the mowers featuring on of the campaign stickers are: Fleur Robinson, Commercial Director - Burton Albion, Simon Marshall, Groundsman - Burton Albion (standing), Fay Vass, Chief Executive – British Hedgehog Preservation Society and Stan Wallis, Assistant Groundsman – Burton Albion (front & kneeling).
Our brains are hard-wired to respond to stories.
That’s why a story is more memorable than a string of facts.
As a business or organisation, you can put yourself in the front of the minds of the people you want to reach and influence by telling them a story.
That’s where I come in – because I can help you find the stories that are locked inside you and your business and help you to tell them through the copy on your website, blog posts, newsletters, social media content and even letters to clients and would-be clients.
You can read more about why I think telling stories is important in this blog post I wrote recently for Cartwright Communications, a PR agency based in Nottingham.
BTV went along to a charity fundraising night for Burton Albion community Trust Ghana Project at Apne Restaurant to bring you all the details.